Our Story

What are the moments in your life when you feel the most in control? Your realest self? The most like you.

You know what you bring to the table. So bring it. Unapologetically.

The woman that does not require validation from anyone is the most feared woman in the world. 

Whether you’re running, clubbing or wedding — our mission at Noveltyowl is to help you feel like your most daring self. 

We Didn’t Create This Company. You Did.

We started Noveltyowl with just magnetic eyelashes. But you wanted more. So we listened to you and created the most revolutionary high-tech eyelash solution.

Longer, fuller lashes and magnetic eyeliner are only the beginning. We’re here for the conversation, so keep talking. 

We’re committed to being your last-lash-stop. Period.